DistributionSuite Provides Wholesalers with Retail Intelligence for All Distribution Models
Raleigh, NC—June 19, 2007—Intervolve, Inc., the pioneer in providing on demand supply chain software
using web and mobile technologies, today announced that it has teamed with Origlio Beverage to
enhance Intervolve’s DistributionSuite to support a 4-tier distribution model. Intervolve’s new web and
mobile solution enables beverage wholesalers to gain a true picture of their distribution at retail across all
channels. No other beverage and consumer packaged goods distribution software company provides this
level of retail intelligence to wholesalers.
Chris Newton, Intervolve Chairman and EVP, said, “By partnering with wholesalers such as Origlio, we
continuously improve our software to solve wholesalers’ most difficult business challenges. The 4-tier
distribution model is exceptionally challenging for wholesalers since it obscures the complete distribution
picture. Our new application makes it possible to follow product all the way through to retail, regardless of
distribution, and is very easy to use. Origlio has been a great partner in this effort.”
In a 4-tier distribution model, product is delivered from suppliers to distributors to sub-distributors to
retailers. Distributing through sub-distributors, referred to as “indirect sales”, is common in Pennsylvania
and New York where malt beverage distributors sell a range of product volumes indirectly. Origlio
Beverage distributes over 12 million cases of beer annually, with as much as 40% of their business being
indirect. Many of the distributor’s transactions are with the sub-distributor and the company loses visibility
into its true distribution. The new 4-tier distribution functionality in DistributionSuite solves this problem
by, for example, combining invoice-level sales data with retail surveys on package distribution to quickly
create market intelligence and actionable objectives.
Grant Barrett, Director of Brand Management & Business Development at Origlio Beverage, commented,
“At Origlio, we sell as much as 5 million cases of beer per year indirectly. DistributionSuite is a great
solution for us because it quickly provides us with retail intelligence that we can turn into actionable
objectives, regardless of distribution channel. Intervolve simplifies a very complex problem for us and
provides us with the flexibility we need in our market.”
Origlio Beverage is one of the largest single-site beer wholesalers in the US, providing imported and
domestic beers to the Philadelphia five-county area. It markets and distributes brands such as Coors,
Yuengling, Corona, Heineken, Samuel Adams, Guinness, and others. In selecting Intervolve’s solution,
Origlio replaced handheld devices and software from VIP (Vermont Information Processing) for its sales
and distribution operations.
Chris Newton continued, “We are proud of this new solution and our new partner, Origlio. In the spirit of
one of our core competencies, the system is easy-to-use, making user adoption a non-issue.”
About Intervolve, Inc.
Raleigh, NC-based Intervolve, Inc. provides on demand supply chain software that helps companies
automate the collection, analysis, and dissemination of sales and distribution information to reduce
operating costs and gain competitive advantage. With its innovative packaged and custom solutions that
utilize mobile and web technologies, Intervolve continues to be the software company of choice for the
Beverage and overall Consumer Goods markets. For more information, please visit www.intervolve.com
or call 1.919.828.5727.
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